On August 5, 2018, at 3 p.m., the Black and White Elf—Things about Giant Pandas You Don’t Know giant panda science popularization education activity co-hosted by Chengdu Research Base of Giant Panda Breeding and iPanda of CCTV.com, and supported by Fangsuo was officially launched. It also marked the commemoration of the fifth anniversary of CCTV.com’s iPanda coming online.
The activity started with a giant panda video specially produced by iPanda of CCTV.com. It was so warmly received that not a single seat was empty in the 120-person venue. Everyone was fascinated by the lovely pandas in the video. They were eating bamboo or having fun; some naughty pandas would make trouble for the breeders, clasping one leg of the breeders to prevent them from leaving. The audience was touched by the joyful and happy scenes.
Then, the activity officially started. Instructor Tang Yafei from the Science Popularization Education Department of Chengdu Research Base of Giant Panda Breeding led the audience across 8-million-years of space-time, showcasing the ancestors of giant pandas, their living conditions, and historical evolution. She then detailed the current state of protection and development, and the significance of giant pandas and explained the preciousness of giant pandas and the importance of protecting them in a multi-level, three-dimensional, and understandable way. In addition, we brought the Chinese-English bilingual magazine Giant Panda, children's picture book Our Bamboo Groove, and other reading materials on giant pandas and small gifts to share with the audience.
The giant panda breeders, as a group “doing the happiest job in the world” have been drawing public attention online. Their stories of the giant pandas are endearing and interesting. Breeder Zhang Hao from the Chengdu Research Base of Giant Panda Breeding shared with us stories of the “naughty kids” he took care of during his 11 years of work as a giant panda breeder. From Zhang Hao, the audience not only got to know the arduousness of being a giant panda breeder, but also had a better understanding of the living habits of giant pandas. Besides being cute, giant pandas are also beasts of the wild.
The iPanda of CCTV.com officially launched on August 6, 2013. Its fifth anniversary was celebrated with the audience showing a video about their five years of growth. The audience was introduced to such a group of people: They guided the audience all throughout zoos of different sizes and conservation areas across the country, personally inspecting the living environment and protection of giant pandas. They are so familiar with the giant pandas that they always know which one has the “dull hair” on its head, which one has a “shoulder girdle”, and which has short or flat mouth. They are the editors of iPanda of CCTV.com. Meanwhile, the senior editor of iPanda of CCTV.com also won over the audience with their touching stories over the past 5 years.
Since launching in 2013, iPanda of CCTV.com had been a company for 1,800 days. Its over 2,300 WeChat posts, over 8,000 Weibo posts, and nearly 10,000 minutes of wonderful performances were to bring you closer to the giant pandas. To protect the giant pandas—the Black and White Elf in the bamboo grove, is to protect our green homeland.
At the Event
At the Event
At the Event
Science Popularization Lecture
Instructor Tang Yafei from the Science Popularization Education Department of Chengdu Research Base of Giant Panda Breeding Guiding the Audience to Understand the “Black and White Elf”
Zhang Hao, Breeder of the Chengdu Research Base of Giant Panda Breeding, Sharing Stories
Editor of iPanda of CCTV.com Talking to the Audience