The Chengdu Panda Base has sponsored and hosted the Panda Carnival of China, Chengdu for three consecutive years. Through dedicated publicity efforts and outreach, the carnival now stands as a symbol of cultural tourism in southwest China. When charged by the municipal Party committee and municipal government to develop brand recognition in the panda tourism field, organizers from the Chengdu Panda base took up the gauntlet. With help from the national mainstream media at China Central Television (CCTV), planners systematically arranged and advertised a series of cultural events around the themes of giant panda conservation, research, and brand recognition. The publicity campaign generated a good deal of media attention and drew in record numbers of tourists and supporters to the Chengdu Panda Base.
In honor of Earth Hour, the Chengdu Panda Base observed an hour-long blackout on March 26, 2011. Mei Lan, a giant panda and global ambassador of Earth Hour, oversaw the ceremony. Mei Lan also oversaw the 2010 blackout ceremony at the Panda Base.
Special events planned and hosted by the Chengdu Panda Base include: International Sister Cities Week 2011 Sister City Ambassador Certification Ceremony International Sister Cities Forest Planting Ceremony Loving Hands, Our National Treasure Fundraiser Global collection of 999 couples holding hands to raise money for giant panda charities 30 Days and Naming Ceremony Zhen Zhen and Qiao Qiao, the first set of male/female twins born in 2011 in Chengdu, celebrate their first month of life.Award Ceremony:International Science and Technology Cooperation Base Close and Personal with a Chengdu Giant Panda event 2010 Chengdu Pambassador Contest Worldwide contest to select 6 Pambassadors launched on August 16, 2010 and received over 60,000 applications from 52 countries Hits on the Chengdu Panda Base official website reached 250,000 from 47 countries/regions.Visitors from 99 countries came to the Base for the contest. News coverage from Xinhua News Agency, AFP, EFE, BBC, the American Wall Street Journal, and Fuji TV. CCTV established a special program called “I Love Panda” to provide daily follow-up reports.
In many regards, the Chengdu Panda Base serves as a cultural ambassador to the world with its efforts in fostering robust cultural exchange and highlight Chengdu as the most influential city in southwest China. The Base will continue to preserve and showcase the long history and cultural endowment of Chengdu, distribute the Giant Panda magazine, publish a book series about pandas, produce videos about the panda, and manage a website for external publicity. The Base will strive to promote panda culture and to make the giant panda brand and conservation efforts a household name.
More Cultural Activities:
1. 2013 Panda Carnival of China, Chengdu;
2. Pambassador Contest drew visitors from around the world;
3. 2012 trip to a giant panda habitat;
4. 2012 Panda Carnival of China, Chengdu;
5. Summer 2011 camping trip to a giant panda habitat;
6. 23 pandas were named ambassadors to international sister cities;
7. As part of Earth Hour, Mei Lan, a giant panda from Chengdu and representative of endangered animals globally, turned out the lights for one hour;
8. Pambassador Contest drew visitors from around the world;
9. 2010 trip to a giant panda habitat;
10. Birthday party for a 2-year-old panda who was given to Macao as a gift.